BIG, BROAD, BELOVED next

Building on the previous year's "Paramount is Popular" trade campaign, "Big, Broad, Beloved" further defines what popular means. By emphasizing "big," my team developed the initial concept that shaped the final campaign. We transformed the standard digital banner ad into a cinematic trailer and with letterboxing, we elevate popular content to larger-than-life proportions, allowing IP to burst free from the constraints of the black bars.

Final Campaign Video

Style Frames/Storyboard Comps

Role: Concept Designer