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This trade campaign brings Viacom’s unmatched fan passion to life through an epic house party concept — where the powerful connection between talent and fans drives real value for the company’s advertising and marketing partners.

Filmed over five days in NYC and LA, with more than 500 extras (including authentic superfans), the campaign features visually striking scenes, culminating in a thrilling crowdsurfing moment. My team created and strategically deployed nearly 500 assets across video, out-of-home (OOH), print, and digital platforms, ensuring maximum engagement with business partners at every touchpoint.

Role: Designer
Collaborators: Kareem Black (Campaign Photographer); Alex Felsenstein (Art Director)
In Situ Photography: Studio Brooke