PARAMOUNT CULTURE CONNECT prev | next
Culture Connect offers Paramount employees free and discounted admission to cultural institutions worldwide. I contributed to the branding and launch campaign, and I also designed the program guide.
The launch campaign, featuring macro photography, captures the essence of experiencing art and culture in person. Whether standing before a masterpiece, historic artifact, or natural wonder, the campaign invites everyone to go out and Get Closer. Environmental graphics, screens, and internal comms all direct employees to the program guide for more details on the new initiative.
Culture Connect launches in 2025. Contact me for a sneak preview of this project.
Program Guide
Nodding to the launch campaign, but meant to be an evergreen piece, I used macro photography only decoratively to showcase the artworks, exhibitions, and attractions of each institution. While the book is rich in information—containing all there is to know about the new initiative and admission instructions for each institution—it is designed like an editorial publication, featuring unique layouts with no two spreads alike.
Role: Designer
