A World of Good celebrates the participants of Viacom's global volunteer day. I created the branding and applied the visual language across all collateral leading up to, and including, the event itself. This included environmental graphics, signage, motion graphics, activations, promotional swag, and digital communications, all designed to create a cohesive and immersive experience.
Brand Identity
The logo features a collage of iconic global landmarks and figures engaged in various service activities, illustrating that anyone can create “A World of Good” anywhere and everywhere.
Environmental
A takeover of Viacom HQ's lobby—including posters, screens, and vinyl wraps—fueled participant registration. Screens in various office buildings showcased the animated version of the logo.
Collateral
A sign-up event and a celebratory happy hour, both featuring giveaways, bookended the promo campaign. While much of the creative was aimed internally, the public experienced A World of Good on Viacommunity Day. Digital billboards played in Times Square, and volunteers wore branded shirts and used #viacommunityday on social.
Process
When pitching A World of Good as a potential theme, I drafted a logo using stock illustrations. After receiving client buy-in, I worked with an illustrator to create the final logo variations.
Role: Designer
Collaborators: Alex Felsenstein (Art Director); James Yang (Illustrator); Eli Musser (Copywriter)
Photography: Studio Brooke
