PARAMOUNT - SELECTED WORK next
For over a decade, I translated Paramount’s priorities into engaging and innovative solutions like trade ad campaigns, live events, immersive experiences, and so much more. By leveraging my knowledge of the brand, I reinforced its identity, amplified its content, and supported internal culture. Below are some of my contributions.
BRAND BOOK
Paramount's Brand Book outlines the company's mission, strategies, and priorities. I approached this project as an editorial piece, aiming to make the corporate content more engaging and visually captivating.
Role: Designer
BIG, BROAD, BELOVED
Building on the previous year's "Paramount is Popular" trade campaign, "Big, Broad, Beloved" further defines what popular means. By emphasizing "big," my team developed the initial concept that shaped the final campaign. We transformed the standard digital banner ad into a cinematic trailer and with letterboxing, we elevate popular content to larger-than-life proportions, allowing IP to burst free from the constraints of the black bars.
Final Campaign Video
Style Frames/Storyboard Comps
Role: Concept Designer
CANNES LION DINNER
During the Cannes Lions International Festival of Creativity, Paramount hosts an exclusive dinner for the world's leading advertisers at the Château de la Napoule.
Location is everything so for this year’s event, I proposed invitation and gift pairings that highlighted the castle as the evening's premier destination. Topographic lines reinforce this theme while evoking Paramount's iconic mountain.
While the client ultimately chose a different invite, they paired it with one of my proposed gifts—a mountain tumbler engraved like the Paramount logo.
Role: Designer
